Angela Hughes, Deputy Managing Director We’ve been working remotely for 38 weeks. I recall conversations among our team speculating that the initial three-week period would most likely be extended to six weeks. How optimistic we were! The pandemic and associated lockdown and restrictions have forced business leaders to have conversations about the future of the…
Category Archives: PR
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you…
Kirsten Paul, Account Director The end of the year is nigh – a time I’m sure everyone will relish this year. It also marks a date in my PR diary when I start to think about the upcoming year. Not to necessarily make resolutions for me (it remains the same every year – move more,…
by Carrie Wieteska, Account Manager An interesting thread came up on Twitter this week in which the author posted about the idea of “snacks vs meals” – that is, simple and viscerally satisfying ideas versus longer form, complex stories. The example she gave was a timely one of Republican versus Democrat messages in the recent…
by Hannah Scally, Graduate Account Executive Basic staples of a communicator’s workday include a detailed to-do list, a bucket load of coffee and the ability to package industry trends into neat little “buzzwords”. Our ability to compartmentalise trends has hailed phrases like Customer Relationship Management (CRM), Search Engine Optimisation (SEO) and most recently, podcast marketing….
We are in the midst of a brave new world. Learning new skills and tailoring processes that six months ago were natural to us.
Following the fallout from this year’s exam results fiasco, various stories started popping up to help ease students’ fears about potentially not securing a university place.
From day dot, it’s instilled in young people that the grades achieved as teenagers will map out the rest of their life.
If you manage social media platforms, particularly those for B2B or professional services businesses, you’ll join me in lamenting LinkedIn’s follower analysis.
Having worked in tech PR for over a decade, I have been fortunate to work with a wide range of businesses — from Fortune 500 companies to scale-ups