by Kirsty McLaren, Digital Account Director In the ever-evolving landscape of social media, one platform has been quietly but steadily rising to the top, and it’s not the one you might have expected… With 950 million members as of July, LinkedIn has quietly entered the three-comma club, joining the ranks of social media giants like…
Category Archives: Social
by Kirsty McLaren, Digital Account Director Over the past three years, we’ve seen a significant shift in how companies and brands market themselves online. Pre-Covid, social media was primarily used by B2B brands to push their product, shout about company successes, promote events or showcase top executives on platforms like LinkedIn. But lockdown accelerated a…
If you manage social media platforms, particularly those for B2B or professional services businesses, you’ll join me in lamenting LinkedIn’s follower analysis.
We’re now seven weeks into the Covid-19 lockdown, and although gentle steps are being taken to ease lockdown protocols south of the border…