Sarah Banks, Account Manager Having a story and having a newsworthy story are two different things. Businesses often assume an announcement will naturally generate media coverage. But what might feel significant internally, doesn’t always translate into something journalists want to cover. That’s because news is about more than information, it’s about relevance. The news stories […]
Category Archives: PR
19
Jun
Jun
Carrie Wieteska, Senior Account Manager & Rachel Russell, Graphic Design Director Your stakeholders are judging your communications before they’ve read a single word. You can have all the right messages, data and insights, but if people struggle to engage with the way they’re presented, much of their impact can be lost. When clients approach us […]
11
Jun
Jun
Carrie Wieteska, Senior Account Manager Two years ago, adding “AI-powered” to a press release almost guaranteed media attention. Today, it can just as easily trigger scepticism. For anyone working in B2B tech communications, the recent article in The Guardian exploring the rise of “AI-washing” struck a nerve; while AI remains one of the most transformative […]
27
May
May
Annabel Kerr, Director – Technology PR is still considered something of a dark art by many businesses – particularly in B2B tech, where the product sell can feel highly technical, niche or difficult to explain. Equally, a lot of tech companies assume PR is only relevant once they reach a certain size, or that it’s […]
23
Apr
Apr
Annabel Kerr, Director – Technology People often think tech PR is all about promoting the latest and greatest technologies. And throughout my career as a comms specialist for tech firms, I’ve worked with some truly amazing clients whose solutions fall into those categories. But it doesn’t always need to be both. At Clark, we’ve spent […]
10
Apr
Apr
Carrie Wieteska, Senior Account Manager As one of Scotland’s only technology PR agencies, we have seen first-hand the momentum building around Scotland’s tech ecosystem. Programmes like Techscaler and CodeBase have fostered a strong community of founders and scaling businesses, supporting a steady rise in new ventures across the country. Today Scotland is home to more […]
27
Mar
Mar
Lesley Brydon, CEO | Founder As one of Scotland’s leading communications agencies, with over 14 years in the game, we’re highly attuned to changes in market behaviour. Over the past year, Clark has seen a clear shift in marketing budgets among a few of our commercially driven clients. Some clients have moved spend away from PR […]
29
Jan
Jan
Annabel Kerr, Director of Technology Even as the world appears to be fragmenting, businesses have never been more interconnected. Geopolitical tensions, diverging regulatory practices and the competitive pace of technological change all point towards a more complex and divided global landscape. And yet the systems organisations rely on – data, infrastructure, supply chains and more […]
21
Jan
Jan
Eesha Devgan, Senior Account Executive In the age of an ever-changing media cycle and trending topics that shift by the hour, businesses face constant pressure to stay relevant. But there’s a fine line between being part of the conversation and forcing your way into it. This is where newsjacking comes in handy. Done well, it’s […]
03
Sep
Sep
Carla Rinaldi, Associate Director What does it take to effectively ‘PR’ a hospitality business – whether it’s an historic hotel, a new restaurant, or an entire portfolio? It goes without saying that the ‘bells and whistles’ often associated with hospitality PR – the fancy events, fam trips, influencer engagement, and stunningly curated social visuals – […]
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