Category Archives: Tech

Carrie Wieteska, Senior Account Manager Two years ago, adding “AI-powered” to a press release almost guaranteed media attention. Today, it can just as easily trigger scepticism. For anyone working in B2B tech communications, the recent article in The Guardian exploring the rise of “AI-washing” struck a nerve; while AI remains one of the most transformative […]

Annabel Kerr, Director – Technology PR is still considered something of a dark art by many businesses – particularly in B2B tech, where the product sell can feel highly technical, niche or difficult to explain. Equally, a lot of tech companies assume PR is only relevant once they reach a certain size, or that it’s […]

Annabel Kerr, Director – Technology People often think tech PR is all about promoting the latest and greatest technologies. And throughout my career as a comms specialist for tech firms, I’ve worked with some truly amazing clients whose solutions fall into those categories. But it doesn’t always need to be both. At Clark, we’ve spent […]

Carrie Wieteska, Senior Account Manager As one of Scotland’s only technology PR agencies, we have seen first-hand the momentum building around Scotland’s tech ecosystem. Programmes like Techscaler and CodeBase have fostered a strong community of founders and scaling businesses, supporting a steady rise in new ventures across the country. Today Scotland is home to more […]

Annabel Kerr, Director of Technology Even as the world appears to be fragmenting, businesses have never been more interconnected. Geopolitical tensions, diverging regulatory practices and the competitive pace of technological change all point towards a more complex and divided global landscape. And yet the systems organisations rely on – data, infrastructure, supply chains and more […]