You’d have had to be living on the moon (or maybe locked in a fantastical chocolate factory) not to have noticed a certain confectionery-themed news story that has hit something of a sour note last week. The tale in question is, of course, Glasgow’s very own Willy’s Chocolate Experience that has featured in media outlets…
Category Archives: PR
by Lisa Donnelly, Associate Director Somehow, it’s been 10 years since I decided to leave my honours year of Primary Teaching at Strathclyde with an “I’ll work it out” attitude. Having spent the summer between third and fourth year of Uni doing Camp America in New York, I realised just how big the world was,…
By Lesley Brydon, Managing Director When we are creating business content for clients that relates to past performance or, in other words, reporting results, one of the most common discussion areas is the inclusion of detail. It’s an age-old dance, with PR’s bemoaning ‘too little’ and clients concerned about ‘too much’. The discussion invariably comes…
by Anna Chambers, Account Director I have a confession to make – I’m a bit of a catastrophiser. I like to prepare for the worst, and if it doesn’t happen, that’s a bonus. I also tend to see the bigger picture, so in early 2020 when most people were just worrying about how to avoid…
by Kirsten Paul, Head of Clark.tech Pale, male, and stale – that’s the perception many have of the tech sector all around the world. Unfortunately, data doesn’t dispel those myths as just around a quarter of those in the sector are female (though, encouragingly, data from 2023’s Women in Tech survey has shown that since…
Write a blog ‘they’ say (being our social team). It should really encapsulate the last ten years, charting the development of the Clark business and celebrating how far we’ve come, ‘they’ say. I write for a living, and this brief is possibly one of the hardest tasks I’ve been set. Pithy or enlightening comment on…
by Joel Meekison Blink… and you’ve been here six months. My time as an account executive at Clark so far has flown by and been packed with loads of opportunities to learn and grow my skills in communications. When I envisaged my career in PR it turns out I had a pretty good idea of…
Question: What do logarithms, MRI scanners, cash machines, and Grand Theft Auto have in common? Answer: they were all invented in Scotland. Many people abroad associate Scotland with bagpipes, castles, salmon, Irn Bru…all of which, of course, are important parts of Scottish culture. But technology and innovation should be included in that list, too. Despite…
PR, digital and design agency Clark has today launched Clark.tech – the first technology-focused PR boutique in Scotland. Headed up by Associate Director, Kirsten Paul – who has also been promoted to Head of Clark.tech – the specialist offering follows the rapid strategic growth of the agency’s technology client portfolio which has gone from strength…
By Kirsten Paul, Account Director Next week marks the first anniversary of what will forever be known as “that time we lived through a pandemic”. While it can only be described as a rollercoaster of a year, we are indebted to the technology that has benefited us and kept us connected despite our physical distance…