Carrie Wieteska, Senior Account Manager As one of Scotland’s only technology PR agencies, we have seen first-hand the momentum building around Scotland’s tech ecosystem. Programmes like Techscaler and CodeBase have fostered a strong community of founders and scaling businesses, supporting a steady rise in new ventures across the country. Today Scotland is home to more […]
Category Archives: PR
27
Mar
Mar
Lesley Brydon, CEO | Founder As one of Scotland’s leading communications agencies, with over 14 years in the game, we’re highly attuned to changes in market behaviour. Over the past year, Clark has seen a clear shift in marketing budgets among a few of our commercially driven clients. Some clients have moved spend away from PR […]
29
Jan
Jan
Annabel Kerr, Director of Technology Even as the world appears to be fragmenting, businesses have never been more interconnected. Geopolitical tensions, diverging regulatory practices and the competitive pace of technological change all point towards a more complex and divided global landscape. And yet the systems organisations rely on – data, infrastructure, supply chains and more […]
21
Jan
Jan
Eesha Devgan, Senior Account Executive In the age of an ever-changing media cycle and trending topics that shift by the hour, businesses face constant pressure to stay relevant. But there’s a fine line between being part of the conversation and forcing your way into it. This is where newsjacking comes in handy. Done well, it’s […]
03
Sep
Sep
Carla Rinaldi, Associate Director What does it take to effectively ‘PR’ a hospitality business – whether it’s an historic hotel, a new restaurant, or an entire portfolio? It goes without saying that the ‘bells and whistles’ often associated with hospitality PR – the fancy events, fam trips, influencer engagement, and stunningly curated social visuals – […]
09
Jul
Jul
Lesley Brydon, CEO | Founder If you’ve ever heard someone say “B2B is boring” (I’ve heard it many, many times), chances are they’ve never watched a funnel hoisted onto a ferry by world-class engineers, sat with a CFO while she negotiates the final stages of an acquisition, or listened to the myriad ways cyber security experts find […]
24
Oct
Oct
Lisa Donnelly, Associate Director Somehow, it’s been 10 years since I decided to leave my honours year of Primary Teaching at Strathclyde with an “I’ll work it out” attitude. Having spent the summer between third and fourth year of Uni doing Camp America in New York, I realised just how big the world was, and […]
10
Aug
Aug
Lesley Brydon, CEO | Founder When we are creating business content for clients that relates to past performance or, in other words, reporting results, one of the most common discussion areas is the inclusion of detail. It’s an age-old dance, with PR’s bemoaning ‘too little’ and clients concerned about ‘too much’. The discussion invariably comes […]
26
Nov
Nov
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you […]