Heather Schreuder, Account Director If an event feels effortless, someone has worked incredibly hard to make it look that way. One of the biggest misconceptions about event management is that, if an event runs smoothly, it must have been straightforward to deliver. People experience the finished product – the welcome, the atmosphere, the speakers, the […]
Category Archives: PR
10
Aug
Aug
Melissa Albarran, Account Director The much-anticipated Land Reform (Scotland) Act 2025 – previously the Land Reform (Scotland) Bill – was passed in November 2025, laying out a new set of regulations for owners of large landholdings to follow. Central to this is a much greater emphasis on community engagement and communication, with a view to […]
03
Aug
Aug
Annabel Kerr, Director – Technology For most of the past few decades, the corporate spokesperson’s job barely changed. To get additional credibility for their organisation, they borrowed it from the media. A mention in the Financial Times, the BBC or a respected trade publication wasn’t solely about reaching an audience. It was about drawing on […]
13
Jul
Jul
Lisa Donnelly, Associate Director Did you get this notification yesterday? Maybe not this specific one from ASOS, but you probably received at least one email or were served an ad from a brand calling on you to support “our” team. Mismatched Messaging As a proud Scot – and an experienced comms professional – I raised […]
02
Jul
Jul
Sarah Banks, Account Manager Having a story and having a newsworthy story are two different things. Businesses often assume an announcement will naturally generate media coverage. But what might feel significant internally, doesn’t always translate into something journalists want to cover. That’s because news is about more than information, it’s about relevance. The news stories […]
19
Jun
Jun
Carrie Wieteska, Senior Account Manager & Rachel Russell, Graphic Design Director Your stakeholders are judging your communications before they’ve read a single word. You can have all the right messages, data and insights, but if people struggle to engage with the way they’re presented, much of their impact can be lost. When clients approach us […]
11
Jun
Jun
Carrie Wieteska, Senior Account Manager Two years ago, adding “AI-powered” to a press release almost guaranteed media attention. Today, it can just as easily trigger scepticism. For anyone working in B2B tech communications, the recent article in The Guardian exploring the rise of “AI-washing” struck a nerve; while AI remains one of the most transformative […]
27
May
May
Annabel Kerr, Director – Technology PR is still considered something of a dark art by many businesses – particularly in B2B tech, where the product sell can feel highly technical, niche or difficult to explain. Equally, a lot of tech companies assume PR is only relevant once they reach a certain size, or that it’s […]
23
Apr
Apr
Annabel Kerr, Director – Technology People often think tech PR is all about promoting the latest and greatest technologies. And throughout my career as a comms specialist for tech firms, I’ve worked with some truly amazing clients whose solutions fall into those categories. But it doesn’t always need to be both. At Clark, we’ve spent […]
10
Apr
Apr
Carrie Wieteska, Senior Account Manager As one of Scotland’s only technology PR agencies, we have seen first-hand the momentum building around Scotland’s tech ecosystem. Programmes like Techscaler and CodeBase have fostered a strong community of founders and scaling businesses, supporting a steady rise in new ventures across the country. Today Scotland is home to more […]
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