Tourism toolkit



Seafood Scotland was working with seafood businesses in Scotland to broaden the scope of their businesses, extending their reach into the tourism sector. To support this diversification, Clark designed an interactive document featuring embedded video, infographics, motion graphics and links to external information, all of which was designed to inspire action and assist businesses to find the information they needed to progress.  To make the document as user-friendly as possible Clark created bespoke icons which signposted different content throughout the document.

The Tourism Toolkit won the CIPR PRide Awards publication of the year in 2022.

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