The Knowledge Bank’s USP is providing context on research and data about the Scottish food and drink industry, to help the food and drink sector. This was extremely important when designing their new, user-friendly website. The key to the success of the site was making this information quickly and easily searchable for subscribers.
Sharing this information in eye-catching ways is also vital in the fast-moving world of social media. As part of managing the organisation’s social media timeline, Clark’s design and social team has created a bespoke suite of social media tiles to help elevate The Knowledge Bank’s posts. These are also being used to promote events and share infographics and other information – all maintaining the a unified look rooted in the brand’s strong colour palette.