The Nature of Scotland Awards is an annual event from RSPB Scotland. It celebrates the inspirational people, projects, businesses and partnerships working hard to protect Scotland’s precious natural heritage.
As the campaign is centred on social media, we create all of the social media tiles from launch through to awards night. These include calls for entry, category descriptions, finalist, winners announcement graphics and animated content. We use imagery from the RSPB Scotland’s stunning library of photography, and ensure we meet all brand guidelines. We create a new campaign identity year on year, keeping the design fresh but recognisable