The resilience of businesses has been truly tested in the wake of the Covid-19 pandemic. This presented a huge opportunity for the Scottish Business Resilience Centre (SBRC) to provide critical support to Scotland’s businesses.
We worked in partnership with SBRC’s senior team and experts to position the organisation as a leading voice in the business community – supporting the elevation of Scottish Business Cares, a goodwill collective formed in response to the pandemic. Our team supported the promotion of its highly popular webinars held early in the pandemic which provided much needed valuable information, support and a network for businesses, attracting an enviable list of guest speakers as well as up to 500 business attendees to each session.
As the pandemic evolved, business and cyber resilience remained high on the media agenda and the team worked tirelessly to ensure the SBRC has continued to lead the conversation through hard-working press office activity, creation of timely news stories, reactive media comment and securing profile opps for its CEO, Jude McCorry.
The team is also now responsible for supporting comms for the CyberScotland Partnership.
Business | Campaigns
The RSE is Scotland's national academy of science and letters and is a registered charity, operating on a wholly independent and non-party-political basis.
Its aim is to play a leading role in the development of a modern enlightenment that will enable Scotland to contribute significantly to addressing the global challenges facing humanity in the 21st century. Clark has worked with RSE since 2019 to help shine a spotlight on its work and develop content across a range of disciplines from science & technology to the arts, humanities, social science, business and public service. Clark’s breadth of media contacts ensures that the wealth of knowledge emanating from RSE and its fellowship is shared with the most relevant audiences.
Business | Public sector
Caledonian Maritime Assets Limited owns ferries, ports, harbours and infrastructure for vital transport links serving the west coast of Scotland, the Clyde Estuary, and the Northern Isles.
Wholly owned by the Scottish Government, CMAL aims to provide efficient, cost-effective, and safe vessels and infrastructure for operators, communities and ferry passengers around Scotland. Clark works with CMAL to help it communicate with key stakeholders while protecting its reputation and handling media enquiries in challenging times. From launching new ferries with the First Minister to opening award-winning ferry terminal buildings, no two days are ever the same on the CMAL account.
Clark has worked with the Institute of Directors in Scotland since 2015 to provide an integrated package of PR, design and social media services.
We have helped IoD Scotland become one of the go-to bodies for authoritative, respected business comment and opinion in the national and business press. Alongside our press office duties, we also devise and implement media and social strategies for the IoD’s prestigious annual events including its Annual Conference and Director of the Year awards. On top of all this, we provide daily social media support, and editorial management of the IoD Scotland’s quarterly magazine, Direction.
Clark has been supporting RBGE with its spectacular ‘Christmas at the Botanics’ event since its inception.
Now in its fourth year, the occasion has grown into a centrepiece of Edinburgh’s festive calendar, it is our job to help make it shine in the media and across social. Through a programme of media and influencer relations we ensure Christmas at the Botanics captures the imaginations of families across the country from before the event in September all the way through to January via the careful drip feeding of stories to sustain a buzz across the entire festive period.
Business | Campaigns | Public sector
Clark has a long-standing, trusted relationship with Seafood Scotland, having worked with the trade body since 2014 to provide communications support across event, digital and media channels, from Dundee to Dubai.
By championing the sheer excellence of ‘Scottish’ through trade marketing promotion both in the UK and globally, we help Seafood Scotland meet its goal to increase the value of return to the sector. We have built a strong contacts book across the trade, engaging with suppliers, fishermen, producers, chefs and partners, enabling us to create unique, relevant and authentic stories and events, rooted in the heart of one of Scotland's oldest and most important industries.
Business | Tech
Edinburgh BioQuarter is a leading global destination for healthcare delivery, ground-breaking medical research and life sciences innovation and entrepreneurship.
Inspired by Edinburgh’s rich history of healthcare and life sciences discoveries, its vision is ‘to be the place where great ideas thrive to revolutionise health and wellbeing’. It is also one of Europe’s largest mixed-use development opportunities and is seeking a private sector partner to join in creating Edinburgh’s £1 billion Health Innovation District.
Clark’s role in helping this become a reality is clearly communicating messages to key stakeholders including both the local community and potential global investors via a robust and intelligent comms strategy inclusive of media relations, own channel content, social media and key event networking opportunities.