by Rachel Russel, Graphic Designer The final stage of the Clark rebrand was to bring every element together in a brand book. This is a document that outlines how our new brand should be applied throughout the business, owned by every member of our team. The brand book begins with the more obvious visual elements…
Category Archives: Blogs
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you…
Kirsten Paul, Account Director The end of the year is nigh – a time I’m sure everyone will relish this year. It also marks a date in my PR diary when I start to think about the upcoming year. Not to necessarily make resolutions for me (it remains the same every year – move more,…
by Hannah Scally, Graduate Account Executive Basic staples of a communicator’s workday include a detailed to-do list, a bucket load of coffee and the ability to package industry trends into neat little “buzzwords”. Our ability to compartmentalise trends has hailed phrases like Customer Relationship Management (CRM), Search Engine Optimisation (SEO) and most recently, podcast marketing….
by Heather Peebles, Senior Account Manager There haven’t been many silver linings for businesses during this year’s global pandemic but one industry that has reported a spike in demand has been the cosmetic surgery market. Known as the ‘Zoom Boom’, doctors and plastic surgeons from around the world have reportedly noticed a dramatic uptake in…
Welcome to the final instalment of the design diaries — following graphic designer Rachel as she develops a new look for Clark Communications.
We are in the midst of a brave new world. Learning new skills and tailoring processes that six months ago were natural to us.
We’re back with the next instalment of our design diaries — following graphic designer Rachel as she develops a new look for Clark Communications.
Following the fallout from this year’s exam results fiasco, various stories started popping up to help ease students’ fears about potentially not securing a university place.
Clark Communications is getting a new look, here’s how we’re doing it…
Step #1: Briefing, planning, research