Category Archives: Blogs

Question: What do logarithms, MRI scanners, cash machines, and Grand Theft Auto have in common? Answer: they were all invented in Scotland. Many people abroad associate Scotland with bagpipes, castles, salmon, Irn Bru…all of which, of course, are important parts of Scottish culture. But technology and innovation should be included in that list, too. Despite…

remote working

Angela Hughes, Deputy Managing Director We’ve been working remotely for 38 weeks.  I recall conversations among our team speculating that the initial three-week period would most likely be extended to six weeks. How optimistic we were! The pandemic and associated lockdown and restrictions have forced business leaders to have conversations about the future of the…

Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you…

Two women recording podcasts

by Hannah Scally, Graduate Account Executive Basic staples of a communicator’s workday include a detailed to-do list, a bucket load of coffee and the ability to package industry trends into neat little “buzzwords”. Our ability to compartmentalise trends has hailed phrases like Customer Relationship Management (CRM), Search Engine Optimisation (SEO) and most recently, podcast marketing….

by Heather Peebles, Senior Account Manager There haven’t been many silver linings for businesses during this year’s global pandemic but one industry that has reported a spike in demand has been the cosmetic surgery market. Known as the ‘Zoom Boom’, doctors and plastic surgeons from around the world have reportedly noticed a dramatic uptake in…