by Lisa Donnelly, Account Director It’s Mental Health Awareness Week, and this year’s theme is loneliness. I’ve been reflecting on the impact of the pandemic, and how a return to the office has changed the team at Clark. I recently heard a quote which I will paraphrase; “loneliness is like hunger or thirst – a…
Category Archives: Blogs
Write a blog ‘they’ say (being our social team). It should really encapsulate the last ten years, charting the development of the Clark business and celebrating how far we’ve come, ‘they’ say. I write for a living, and this brief is possibly one of the hardest tasks I’ve been set. Pithy or enlightening comment on…
Question: What do logarithms, MRI scanners, cash machines, and Grand Theft Auto have in common? Answer: they were all invented in Scotland. Many people abroad associate Scotland with bagpipes, castles, salmon, Irn Bru…all of which, of course, are important parts of Scottish culture. But technology and innovation should be included in that list, too. Despite…
By Kirsten Paul, Account Director Next week marks the first anniversary of what will forever be known as “that time we lived through a pandemic”. While it can only be described as a rollercoaster of a year, we are indebted to the technology that has benefited us and kept us connected despite our physical distance…
Angela Hughes, Deputy Managing Director We’ve been working remotely for 38 weeks. I recall conversations among our team speculating that the initial three-week period would most likely be extended to six weeks. How optimistic we were! The pandemic and associated lockdown and restrictions have forced business leaders to have conversations about the future of the…
by Rachel Russel, Graphic Designer The final stage of the Clark rebrand was to bring every element together in a brand book. This is a document that outlines how our new brand should be applied throughout the business, owned by every member of our team. The brand book begins with the more obvious visual elements…
Lisa Donnelly, Senior Account Manager There has been some discussion in recent years about the relevance of company email newsletters, and whether they are just an opportunity to “humblebrag” about the company’s achievements. But, according to Forbes, “quality email marketing is still one of the best marketing tools available, especially for service-based businesses”. If you…
Kirsten Paul, Account Director The end of the year is nigh – a time I’m sure everyone will relish this year. It also marks a date in my PR diary when I start to think about the upcoming year. Not to necessarily make resolutions for me (it remains the same every year – move more,…
by Hannah Scally, Graduate Account Executive Basic staples of a communicator’s workday include a detailed to-do list, a bucket load of coffee and the ability to package industry trends into neat little “buzzwords”. Our ability to compartmentalise trends has hailed phrases like Customer Relationship Management (CRM), Search Engine Optimisation (SEO) and most recently, podcast marketing….
by Heather Peebles, Senior Account Manager There haven’t been many silver linings for businesses during this year’s global pandemic but one industry that has reported a spike in demand has been the cosmetic surgery market. Known as the ‘Zoom Boom’, doctors and plastic surgeons from around the world have reportedly noticed a dramatic uptake in…